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How Much Leads Cost

How Much Leads Cost

Lead Generation Featured Image

I review a lot of content on this topic and am amazed at what I find written about lead cost.

For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, that’s a useless statistic, as these figures vary quite dramatically depending on industry, company size, etc.”  Others stated that the range is between $35 – $100 for a B2B lead. Of course, it depends on what you are selling, but common sense tells you that B2B leads for a complex sale (that are worth a sales rep’s time) are probably going to cost more than $200.

Look at this data from an actual PoinClear teleprospecting client:

  • One source of leads was PointClear—we sent them only qualified leads and nurtured leads—at an average cost of $1,357.25.
  • Five additional sources of leads were from other sources, which included some qualified leads and nurtured leads, but which also included many, many more which were termed just plain “leads” (not even scrubbed, let alone qualified and nurtured) and a lot of “scrubbed” leads which were also not qualified and nurtured. Leads from these sources, most of which will land in a black hole, all cost more than the PointClear qualified and nurtured leads.

This table compares the cost per lead on outbound (PointClear Prospecting/Nurturing) to several other sources of inbound leads.

  • The EVP of Sales at this client, a big division of one of the world’s largest software companies, said that he received zero qualified leads from marketing—except for the PointClear outbound leads.
  • Marketing on the other hand stated that they had provided sales with more than 4,000 leads.

This problem is classic and represents the disconnect between marketing and sales:

  • Marketing is focused on the quantity and cost of the leads.
  • Sales is focused on the quality of the leads and revenue generated.

Marketing considered the content syndicator download “leads” to be “too valuable to stop buying” (at $23.15 per gross lead). Because prequalifying the leads adds cost, marketing’s solution was that they would just quit prequalifying the leads and send them straight to sales. What do you think the chances are that sales will cull through 3,117 suspects to find 40 prospects? Right. Zilch. Yet from one source alone marketing spent $72,158 per quarter on leads that were sent to sales and ignored. What is the “right” price to pay for leads? Here are some scenarios to review:  

Lead Rate Break-Even Analysis

To convert to a SaaS solution, calculate lifetime net present value of the average deal.

While this is a simplistic approach, you can see the extent to which average deal size, margin and the percent of revenue that is spent on marketing impacts the allowable cost per lead. Only the $50,000, 60% margin, 15% allowable marketing cost ($1,500 target allowable $ per lead) scenario works for proactive outbound marketing. You can’t cost effectively buy quality leads for low price and low margin offers. I go through an exercise like this with prospects and clients as we work through whether our services will result in a successful outcome. 

 

Article Produced By
Dan McDade

https://www.pointclear.com/blog/how-much-leads-cost

Deb Williams (hodlthrive)

The Decentralized Internet is Here: Web 30 and the Future of Blockchain-Powered Future

The Decentralized Internet is Here: Web 3.0 and the Future of Blockchain-Powered Future

Newton’s third law dictates that every action has an equal opposite reaction

?—?complex systems both organic and inorganic exhibit a tendency toward equilibrium. Over the last decade, the vast, rapidly evolving network that is the internet has slowly but surely metamorphosed into a highly centralized system in which a small group of titanic corporations control the infrastructure and platforms that comprise the internet as it exists today.

The centralization of the internet is a direct result of the “Web 2.0” paradigm shift, which saw the internet transform from a non-interactive network of static content into a dynamic, interoperable, and collaborative medium. This transformation resulted in the creation of social networks and web apps, but also in the establishment of digital oligarchies that now threaten the democratic foundations of the web.

The emergence of the centralized web, however, has sparked a Newtonian response that aims to dismantle the vertical structures that compose the modern internet in the same way that the genesis of blockchain technology was driven by the restrictive centralization of finance and currency. The Web 3.0 paradigm shift is positioned to do for the internet what Bitcoin has done for money.

Why Web 3.0?

The primary purpose of the Web 3.0 movement isn’t focused on expanding the functionality of the internet. Instead, Web 3.0 is focused on restructuring the way in which the internet is accessed and interacted with. Leveraging the technology that drives the blockchain revolution, Web 3.0 aims to wrestle ownership away from the corporations that rule the internet as it exists today.

The centralization of the internet has reached an astonishing point?—?almost all online services are hosted on hardware owned by the “big three” cloud providers, which consist of Amazon Web Services, Microsoft Azure, and search juggernaut Google. Facebook boasts 2.23 billion users worldwide?—?more than two-thirds of the world’s 3.2 billion active internet users. While internet centralization may provide users with faster, more reliable, and feature-rich services, it also comes with significant drawbacks. Centralized platforms are highly susceptible to security breaches and data leaks?—?in early October 2018, Facebook suffered from a hack that exposed the personal details of over 50 million users.

Users of the modern internet rely on monolithic corporate service providers to access the services they use on a daily basis and have no guarantees that the platforms they use won’t leak their data or abscond with their capital. The Web 3.0 movement is comprised of a broad spectrum of projects working together to decentralize the platforms and infrastructure that the modern internet consists of, allowing peer-to-peer, trustless services to compete with the incumbent digital oligarchy that rules the current internet landscape.

What is Web 3.0, and Why Does it Matter?

Web 3.0 is a collection of values as opposed to a technology, it compromises any idea or technology that aims to perpetuate and restore individual sovereignty, by re-democratizing and decentralizing the internet. The Web 3.0 ecosystem consists of projects that aim to redistribute control over the internet. Web 3.0 not only shifts control over information back to the individuals who create it but includes value as a primitive. In the current paradigm, payment processors function as necessary middlemen that bridge the gap between the world of digital currency and fiat currency. The dangers of allowing centralized organizations to facilitate this bridge and to dictate monetary terms to users are obvious?—?Paypal, for example, has been fined millions of dollars multiple times for deceptive business practices and legislative violations.

The centralization of internet infrastructure also provides governments with the ability to interfere with or censor free speech. In September 2018, the European Parliament voted in favor of the Directive on Copyright in the Digital Single Market?—?dubbed the “anti-meme law”?—?which forces platforms such as Youtube, Facebook, and Twitter to censor the distribution of copyrighted materials. The directive also includes an article that forces news aggregator sites such as Google News to pay publishers for distributing excerpts of content.

While the EU Directive is focused on enforcing copyright law, its opponents highlight the impact of restrictive legislation enforced on a service provider level and how it can negatively impact free speech?—?a stance supported by major organizations in the current centralized internet power structure. YouTube CEO Susan Wojcicki states that “Article 13 threatens hundreds of thousands of jobs, European creators, businesses, artists and everyone they employ,” while European Parliament Member Julia Reda argues that state-enforced content control is designed to benefit “big media companies, with their waning control over distribution channels” only. Web 3.0 aims to eliminate single, centralized points that can be targeted by payment providers, middlemen, or nation-states that seek to monopolize or restrict information and value flow by decentralizing the infrastructure that the internet operates on.

Web 3.0 Use Cases

The Web 3.0 ecosystem is already here and is growing rapidly. The technology that will power the web 3.0 revolution has evolved dramatically in the decade since the distribution of Satoshi Nakamoto’s Bitcoin white paper in 2008 and has catalyzed a Cambrian explosion of cryptocurrencies, trading platforms, utility tokens, decentralized applications, and enterprise alliances.

Cryptocurrency is the most obvious implementation of Web 3.0 methodology, with platforms such as Bitcoin and Ethereum now making it possible for users to store and transfer value outside of the traditional banking system. Malta-based “blockchain bank” Founder’s Bank represents one of the first Web 3.0 financial institutions, while platforms such as OmiseGo are providing banking services to the unbanked and underbanked by creating a decentralized, peer-to-peer payment system. The Web 3.0 revolution reaches beyond currency and finance, promising to decentralize venture capital, governance, supply chain, healthcare, lending, security, cloud computing and storage, education, insurance, digital advertising, and hundreds of other industries.

What Will the Web 3.0 Look like?

The Web 3.0 internet is anti-monopoly, interoperable, pro-privacy, and collaborative. The core goal of the Web 3.0 movement is to atomize the internet as it exists today and distribute it across all network participants. To achieve this, the Web 3.0 movement is built on the principles of data privacy and collaborative decentralization?—?users will have more options and cloud providers will be forced to compete with decentralized file storage platforms such as Storj or the IPFS hypermedia protocol, which split, encrypt, and distribute data across tens of thousands of separate, independent hosts.

Web 3.0 will also change the way identity is tracked online. User identity information is currently owned?—?and sold?—?by platforms such as Facebook and Google. Web 3.0 projects such as the blockchain-based ERC-725 self-sovereign identity protocol allow users to manage their own data, while platforms such as IBM-backed Hu-manity allows users to sell and profit from their data, should they choose to sell it.The future of the Web 3.0 based internet is a future in which users operating blockchain-based smartphones are able to access truly decentralized applications equivalent to Facebook, eBay, Uber, and Amazon, transacting in a peer-to-peer manner with full control over who can access their data.

Who is Building the Web 3.0?

The Web 3.0 revolution is in full swing and is under active development by a wide range of forward-leaning tech companies. The Web3 foundation works to nurture the growth of tech that brings the internet closer to its decentralized future, running frequent events such as the Web3 Summit that bring together developers and researchers that are working on the protocols, computational languages, blockchains, and storage mechanisms that will fuel the Web 3.0 movement. Web3 works with platforms such as Chainlink, an interoperability-focused blockchain network that aims to bridge the data gap between off-chain systems and distributed ledger systems in order to facilitate blockchain ubiquity.

A large-scale open-source collaborative project such as the Web3

Foundation and the Internet of Blockchain Foundation work toward creating alliances between blockchain projects and enterprise. The growing Web 3 landscape is also home to hundreds of promising blockchain-based decentralized applications, or dApps, that aim to create Web 3.0 alternatives to the centralized apps used today. Poland-based cloud computing platform Golem is creating the world’s first decentralized supercomputer, Ethlance is working on the world’s first decentralized Web 3.0 job market, while ConsenSys-backed project uPort is building the first open identity system.

The Future of Web 3.0

A future in which we can speak freely with our loved ones and have confidence that they’re the only ones listening won’t come overnight, but it is coming. There are many questions that must be answered and many obstacles that must be overcome before the internet transitions into a truly peer-to-peer decentralized network?—?how will current blockchain technology scale to a level that can support hundreds of thousands of transactions per second? How will decentralized governance work, and how does the decentralized internet and economy fit into existing legislative frameworks?

Organizations such as the Web3 Foundation are working to solve these problems today, fostering adoption and accelerating the development of technology that will overcome the obstacles that the Web 3 movement faces in order to establish a truly democratic, open, and free internet free from middlemen, censorship, and monopolization.

Article Produced By
bitfishlabs

https://medium.com/bitfishlabs/the-decentralized-internet-is-here-web-3-0-and-the-future-of-blockchain-powered-future-f16ff02584a9

Deb Williams (hodlthrive)

How Much Should You Pay for a Sales Lead?

How Much Should You Pay for a Sales Lead?

         

 

When planning a B-to-B lead generation program,

you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you can spend on a lead is to calculate the allowable cost per lead for your campaign. This number can then be used as a benchmark for evaluating campaign investments, and deciding which ones are likely to work. If a campaign is looking like it’s not affordable, then you’ll want to make some tweaks, like find a stronger offer, or narrow your targeting.

Begin by calculating your cost per inquiry. Assemble the total direct campaign costs, including all fixed and variable costs that can be directly attributed to the campaign. Include creative and pre-production work, cost of developing and producing content, and the normal variable costs of campaign development and execution. Divide this amount by the number of expected campaign responses, and voila! There’s your cost per inquiry.

Then, estimate the costs associated with qualifying a lead. Don’t try to determine this number on a per campaign basis — it’s too hard. Instead, calculate an average qualification cost for inquiries over a set period, such as a year. Gather up all your inquiry-handling costs, including the direct headcount involved in inquiry capture, fulfillment, qualification, and nurturing. If your back-end processes are outsourced, gathering the data is as simple as adding up the bills. After you have a number for the year, divide it by the number of inquiries handled in the year. This number will serve as your average cost to qualify an inquiry.

Finally, go talk to your counterparts in finance and sales to gather several data points. You need the average order size, namely, the total revenue divided by the total number of orders. (If this number swings wildly, do the calculation by product category.) You need the margin (or its opposite, the cost of goods sold) and the direct sales expense per order, calculated by the total sales expense divided by the total number of orders.

Let’s look at an example of how this works. The chart works through some hypothetical numbers to arrive at a cost of lead closed and an allowable cost per lead, and compares the two. Your goal is for the cost of a closed lead to come out lower than the allowable — obviously. If it’s higher, you lose money on the campaign. To get to Allowable Cost per Lead, it’s not actually necessary to know how many inquiries will be generated, qualified, and converted. But you do need to know the cost per inquiry, the cost to qualify an inquiry, the qualification and conversion rates, the net margin per order, and the direct sales expense per order.

 

Comparing your cost per closed lead to your Allowable Cost per Lead: A hypothetical example
Cost per inquiry (campaign cost/# responses) $100
Average cost to qualify an inquiry (lead management costs/inquiries per year) $50
Total cost per inquiry qualified (cost per inquiry + cost to qualify) $150
Lead qualification rate 25%
Cost of qualified lead (cost per lead/qualification rate) $600
Lead conversion rate 30%
Cost of a closed lead (cost of qualified lead/conversion rate) $2,000
Average order size (annual revenue/# orders) $10,000
Net margin per order (revenue per order x margin, 60%) $6,000
Allowable cost per lead (net margin per order – direct sales expense, $3,500) $2,500

 

In this hypothetical example, say the campaign spent $15,000 and generated 150 inquiries. Whatever the cost and the responses, the important number is the cost per inquiry. Here, we have hypothesized it as $100. Separately, the average cost to qualify an inquiry for the year was calculated at $50. We divide the qualification rate (25 percent) into the total cost per inquiry qualified ($150) to calculate the cost of a qualified lead. Then, we divide that by the conversion rate (30 percent) to get the cost of a closed lead ($2,000).

This number is then compared with the allowable cost per closed lead ($2,500), which is a simple calculation of the net margin per order minus the cost of sales (hypothetically set here as $3,500). In this example, the campaign looks promising, because the expected cost per converted lead is $500 less than the Allowable Cost per Lead. If you put this information in a spreadsheet and play with it, you can quickly see how much leverage there is on the back-end, meaning after the inquiry has come in and you are working it through qualification and nurturing. A few efficiencies on qualification rate and conversion rate work wonders on campaign ROI.

Article Produced By
Ruth P. Stevens

Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools around the world. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain’s BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.

Deb Williams (hodlthrive)

Life After Google: Fall of Big Data The Rise of the Blockchain Economy

Life After Google: Fall of Big Data, The Rise of the Blockchain Economy

There is life after Google says, George Gilder…

Since becoming famous with the arrival of the international bestseller Wealth and Poverty in 1981, George Gilder has remained an artistic pillar in the world of politics, economics, and more so, as of late, technology/innovation. Gilder is an energetic author and correspondent covering not only where we are as a society today, but where we’re as of now heading also. Previously, Gilder has honed in on the innovations of the future and anticipated the diminution of technology that basically isn’t staying aware with the way society is developing.

As an intense author and maybe a periodical polemicist, Gilder is definitely already known to many perusers from his other works, including titles like Microcosm, Life After Television, Telecosm, and the Silicon Eye. Despite one’s own sentiments on his other work as it identifies with social analysis, there’s no denying Gilder’s poignant presence in the world of financial matters, particularly from the conservative-libertarian side of things, and his tech-focused visions for what is to come. With regards to economics, Gilder has even gone so far as to earn the label of being the most referred to author alive, by former President Ronald Reagan.

In his most recent book, Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy, Gilder is now again examining the way humankind relates with technology and how it influences the lives of end users. We’re existing at a point in history where such a large amount of what we do, what we see, and what we utilize is controlled by an increasingly smaller group of individuals. Gilder doesn’t like that and, more importantly, doesn’t think it’s useful for civilization. Google appears to dominate nearly every aspect of so many individual’s lives, Gilder sees an essential shift in the future. A move away from centralized authority and domination of so much of the internet today. A shift instead to a decentralized method of connecting and communicating with the world around us; a “great unbundling,” perhaps.

Security, Blockchain, and the Coming Disruption

Eventually, Gilder sees a future beyond Google where things are decentralized and blockchain innovation assumes an indispensable position in the manner in which we interact as a society. For Gilder, one of the other worrying aspects of the centralization in the case of Google is the absence of an emphasis on security. Gilder unequivocally expresses that security in a framework isn’t merely an afterthought. It shouldn’t be a patch or an addition made to a platform, but rather a foundation of the platform to begin with. At the end of the day, the question of security is really one of architecture to Gilder.

In Google’s case, the organization has possessed the capacity to escape without that foundational basis because of how they’ve inverted the traditional relationship between company and consumer. Gilder sees this as a crucial mistake on Google’s part. Basically, Google has changed the relationship between customers and companies which places the would-be consumers in a position significantly more similar to a commodity.

According to Gilder, there is aspiration with the approach and presentation of blockchain technology (a glaring difference to Google’s framework which isn’t security-established in its engineering). Really, blockchain isn’t so much a “hope” as it is a natural progression. The current model practised by companies like Google won’t be able to survive on its own. To be sure, we’re in for an incredible “unbundling.” Big Data ie, Google operates from control and when they can't control data they will fail.

Unlike Google’s model, Blockchain technology is essentially based in security. Instead of being an afterthought for a network, it’s a crucial component of how the network is formed in the first place, something undeniably more sustainable in Gilder’s eyes. Ultimately, blockchain technology is exactly the kind of impetus that can lead society to a more decentralized, provable, and trustless future. In contrast to huge organizations with walled gardens, blockchain allows for large distributed systems that aren’t controlled by a third party and can remain stable without one crucial failure point.

A distributed system that is unalterable and can’t be tampered with by an overshadowing authority has extensive-scale significance. Whether pertaining to legal records, property deeds, financial transactions, or any other type of data imaginable, blockchain technology can offer a framework more secure and immutable than those before it. Simply put, blockchain is the future:

George Gilder, featured in the video, is one of the tech world's more famous and controversial prophets, serves on the board of directors of several technology companies. He believes we can say goodbye to today's internet and welcome a new "system of the world" that enables a new global economy founded on a new form of internet money and micro-payments, where new companies will emerge to lead the new era.

Will This Effect Social Media Platforms?

Decentralized data will also frustrate the social media platforms because they will have no control. Should these platforms go the route of incorporating blockchain technology, will probably be to its demise as they thrive on the data they collect. It would also be a monstrous undertaking considering blockchain really needs to be foundationally introduced, not an add-on.

It would seem that technology has somewhat left them on the shelf.

We have a future here where we can operate on a platform of decentralized data. The next 10 years will be about Market Networks.

Markethive is a next generation Social/Market Network, built on the Blockchain that has positioned itself as a complete ecosystem for Entrepreneurs. Using the latest technology, it provides prosperous solutions for all business owners, marketers, commercial artists who require an online presence. Markethive's functionalities include SEO features, Analytics, Customer Management System, Traffic Portals, Capture Page and Lead Creation, Profile Page, e-commerce portals, video conferencing, Blogging Platform and much more. Also included are significant training tutorials and weekly live support meetings.

Focused on Inbound Marketing, Markethive plugs into all Social Media, simplifying your marketing efforts, with automated email campaigns allowing for lead flow into your designated business. Markethive incorporates collaboration building relationships within the community.

Markethive is a social market platform that is essentially a hybrid between the social networks, Inbound Marketing, Ebay and exchanges. No other alternative utilizes the blockchain the way Markethive does.

Inbound marketing is one of the most sought-after attractive marketing strategies in business today, yet managing a successful campaign requires a high demand of human and technical resources. Here is a platform that can enable you to create, advertise and broadcast, plus evaluate your content’s success effortlessly with complete control and privacy.

Article Produced By
Deb Williams

Freelance Writer – Crypto Enthusiast

I am a freelance writer for the Market Network and crypto/blockchain industry. I'm a strong advocate for technology, progress and freedom of speech and I live for Change. My background is in Sales, …

https://marketnetworks.quora.com/Life-After-Google-Fall-of-Big-Data-The-Rise-of-the-Blockchain-Economy?share=1

Deb Williams (hodlthrive)

Evolution The Shift: Social Networks Are Now Becoming Market Networks

Evolution, The Shift: Social Networks Are Now Becoming Market Networks.

 

SEIZING THE FULL POTENTIAL OF THE RAPIDLY EXPANDING
MARKET NETWORK ECOSYSTEM.

TRENDING NOW: an emergence representing the evolution of Social Networks, combining social interactions with transactions between multiple buyers and sellers in a 360-degree pattern. Social Network + Marketplace + SaaS (Software as a Service [aka Workflow]) = Market Network.

Collaboration is appearing front and center as the new necessary component to businesses achieving and maintaining a competitive edge. It wasn’t long ago that the concept of an open market networking movement was a mere dream. The dream is fast becoming reality wherein an ecosystem has arisen around open networking, offering clients not only choices in the networking hardware and software they run to meet their specific needs, but also in how they obtain it. Companies of all sizes are now able to reap the benefits of open networking in a way that works best for them.

Market Networks are not just seen as a type of business, but rather as a strategic capability for any organization: the ability to orchestrate networks of service in a well-orchestrated, yet reproductive manner. This is one future of doing business that leads to solutions plus possibilities for development of additional organizational models that not only can increase variety, but also distribute innovation while supporting a richer framework of services, moving commerce towards new models in the global IoT marketplace.

Opportunities for Market Networks exist wherever there are groups of service professionals supporting industry verticals. Organizing business operations in this way can potentially produce a powerfully significant outreach which subsequently influences hundreds of millions of consumers. While still seen as in its infancy, it’s become obvious that social media really had no choice but to become widespread with an emphasis on facilitating doing business, which meant evolving into commerce-friendly Social Market Networks or risk becoming irrelevant. Market Networks combine the best elements from social networks (such as Facebook) with top qualities of marketplaces (such as eBay) plus a portfolio of software tools (SaaS), as with Adobe.

Comparison of 3 Market Networks:

  1. DotLoop provides SaaS tools and marketplace solutions, connecting millions of real estate brokers and agents with clients (from anywhere and even while on the go), through a paperless transaction platform to simplify getting deals done. This equates to providing more time driving growth versus chasing paper. DotLoop replaces form creation, e-sign and real estate transaction management systems with a single end-to-end solution while helping to streamline doing business with real-time visibility into transactions. Brokers and agents are also able to seamlessly integrate DotLoop into their workflow with apps they already use with one-click sign-on and with their accounting and CRM systems with flexible APIs.

    With DotLoop. Brokers and agents can recruit, integrate, brand and simplify compliance with a complete 360-degree paperless solution. This results in higher ROI and a much-increased financial bottom line for the brokerage as well as their agents. Compliance is done right the first time, saving massive amounts of time and headaches for the brokers, agents and their clients. Brokers are able to recruit, and more importantly, retain top agents. A broker can power their entire business suite, from CRM and lead generation to accounting and commission reports, all with one-and-done, automated data syncing. They now have the ability to integrate with 40+ software platforms. Last, but certainly not least, there is the ability to brand their brokerage. Their tagline, logo, and colors automatically appear before co-op agents and customers with every document shared.
     

  2. Contently is designed for freelance writers to connect with clients and potential new clients. It’s a marketplace where companies can “shop” to find writers who will create content such as articles, eBooks, and other kinds of marketing collateral. It’s a SaaS tool that helps content marketers with organizing and streamlining their editorial calendars, also with managing the writers’ work, plus tracking performance through analytics.

    Contently’s end-to-end content marketing platform is engineered to surface actionable insights at every stage of each of their client’s processes. Contently provides clients with the ability to find talent on demand. Clients can scale their content program with an expert talent network they can only find at Contently. With the achievement of a much faster time-to-benefit, developed from Contently’s work with hundreds of the world’s best brands, their services and methodologies improve every aspect of a client’s content program.

    Customer experience has become critical in the digital age, yet keeping your content aligned across different product lines, channels, functional teams, locations, and campaigns is no easy task. Marketers need more quality content than ever, but the way they manage the content lifecycle is stuck in the past. Without the right resources and infrastructure, scaling is incredibly difficult. The competition for attention is fierce. Since 5 percent earns 90% of total consumer engagement, marketers need a data-driven content strategy to generate business results.
     

  3. Markethive is an innovative Ecosystem designed specifically for forward-thinking business people and Entrepreneurs. With a user-friendly “familiar” Facebook-like look and feel, Markethive is easily navigated, being simple enough for novices while at the same time powerful enough for individuals or groups with advanced skills, knowledge, experience and capabilities. Of the utmost importance is that Markethive is a private network, being built on blockchain assuring security, privacy, and reliability from political manipulation. This means neither you nor your information is tracked nor profiled, and your personal information is NEVER SHARED with anyone.

    Markethive’s culture is not fixed. It’s a decentralized, autonomous, fluid environment which includes manifestations of intellectual achievements, social habits, innovation, music, literature, technology, commerce, and the arts. A central “hub”, albeit a “decentralized” platform, system and framework built using blockchain technology, is designed to encourage “reciprocal interchange” of ideas, knowledge or skills as well as providing for exchange, sales or purchases of goods, services and commodities. This futuristic model is here now and fully prepared for the future, truly representing a prime example of the next generation = Market Networks. Markethive has the roadmap and is the blueprint of where things are headed.

    Markethive’s collaborative community is founded for, as well as built, run and used by entrepreneurs and is self-governing, independent and sovereign by design. Markethive’s continuous objective and mission is to provide a social environment, complete with an arsenal of technology, that champions the rise of the entrepreneur.
    Integrated with state-of-the-art blockchain, cryptocurrency, and inbound marketing technologies, Markethive has constructed a social network that provides a “Universal Income” created exclusively with entrepreneurs in mind. Because Markethive is self-governing, sovereign and controlled by its entrepreneurs and holders of Markethive, its coins (MHV) share in Markethive’s profits and benefit greatly from ultimate success.

    Markethive’s culture is one of innovation, the DNA of their entrepreneurial ecosystem, inspiring and fueling its entrepreneurs through excellence. Although times, cultures, technology, politics, people, and economies change, the entrepreneurial spirit endures. Markethive’s focus is upon providing a user-friendly social network environment which nurtures a true collaborative business community. Markethive is already seen as a leader in the Market Network realm. Their mission and objective is to pioneer “Universal Income” worldwide. It is already being predicted that Markethive will soon be the gold standard, to which all others will compare.

What Is A Market Network?

Market Networks are hybrids: part social network, part marketplace, part SaaS. [1]*

  • Social Network.
    An online service or site comprised of a connected interpersonal network of individuals, such as friends, acquaintances and coworkers. Social networks are designed to connect people with others who are a part of the network. This environment nurtures the building of relationships, providing the necessary stepping stones for the growth of “virtual online communities”. Social networking websites offer the ability to stay connected with existing friends, plus opportunities to meet new people.

    Think of a social network as a dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc. Think of a social network as a 360-degree spherical connection where individuals can share personal information with others in their own network. Some networks even offer private messaging services to provide the ability for real-time communication between members or the ability to leave messages privately. As a general rule social networks are not particularly business-oriented or commerce-friendly by design.

  • Marketplace.
    The term market comes from the Latin mercatus (“market place”). A marketplace is a location where people regularly gather for the purchase and sale of goods and services. Marketplaces allow for transactions between multiple buyers as well as multiple sellers. A marketplace is an arena of competitive or commercial dealings; the world of trade.

    Fast forward to the realm of the Internet of Things (IoT), and now a marketplace is more commonly seen and represented as highly accessible, streamlined commercial transactions being conducted electronically on the Internet, with an outreach that has no boundaries or limits. An online marketplace literally has the ability to expand the borders of even a local business to that of a nationwide outreach, or even worldwide exposure. With the advent of computers, the internet and networking, anyone can do business 24/7 from the comfort of their home or from anywhere, provided they have a computer, laptop, tablet, SmartPhone, and WiFi.

  • SaaS Tool.
    SaaS tools are for making your job easier. SaaS is the modern way to run software and integrated tools to enhance, leverage and assist the subscribers’ success to achieve targeted goals within the construct of a particular sphere. Software as a service is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as “on-demand software”. Reduces complexity, helps to keep pace with innovation, and provides access to experts for support to provide a clear path for your day-to-day tasks and projects.

    One of the most popular forms of cloud computing is SaaS, defined as a software distribution model in which a service provider hosts applications for customers and makes them available to these customers via the internet. The era of installing software from a CD or from a data center’s server is coming to a close, as Internet-delivered software makes applications available anywhere, anytime.

*[1] Market Networks focus on more complex services; the types of services that are not easily scalable and require more human collaboration.

Just as brick and mortar businesses have been and still are falling by the wayside to make room for much bigger and better ways in which to do business online without borders, traditional social networks will need to either evolve into being much more business- and commerce-friendly or get left behind.

In today’s economic and technological cultures, what had been seen previously as traditional jobs and long-term employment are now things of the past. Statistics have shown that employees and laborers now work on average for only 4 years or less. More and more, the faces of this new paradigm shift are entrepreneurs. Reid Hoffman founder of LinkedIn is quoted as saying, “All human beings are entrepreneurs.” Hence, the impetus for designing a platform that will ultimately create real Universal Income that is available for everyone. It should be noted that Universal Income has become a new focus of elites, such as Elon Musk, and a subject for a more in-depth analysis in another article.

Attributes of a Successful Market Network.

If you recall from history, back in the days of the Gold Rush, it turned out to be those who provided the tools and resources for the miners who benefitted the most financially. In a Market Network, a many-to-many transaction pattern is key. A Market Network often starts by enhancing a network of professionals that exist offline. Many of them have probably been transacting with each other for years using various offline methods of doing business: phone calls, fax, checks, and overnight packages. When moving all these connections and transactions into software, the creation of a Market Network makes it much easier for professionals to operate their businesses and for clients to get far better service.

  • Market Networks target more complex services.
    The highest value services are neither simple nor normally objectively judged. They can be more involved and longer term. Market Networks are designed for these types of services.
  • People matter.
    A Market Network is designed to acknowledge that as a core tenet while providing the best possible solution.
  • Collaboration happens around a project.
    The SaaS at the center of Market Networks focuses the action on a project that can take days, months or even years to complete.
  • Market Networks help build long-term relationships.
    For years, social networks like LinkedIn and Facebook have helped build long-term relationships. However, until Market Networks, they hadn’t been used for commerce and transactions.
  • Referrals flow freely.
    The Market Network software is designed to make referrals simple and more frequent.

Market Networks increase transaction velocity and satisfaction.
The Market Network grows the closing ratios on proposals and expedites the payment process. The software also raises customer satisfaction scores, reduces miscommunications, and makes the work appealing, with outstanding results.

 

Conclusion

It’s just a matter of time

until nearly all independent professionals and their clients will conduct business through the development of tight-knit collaborative Market Networks within specific industries. We’re just really witnessing the beginnings of this now. Each Market Network will have different attributes that make it work in each vertical, but the principles will remain the same.

Starting NOW, there will be many more forward-thinking entrepreneurs stepping forward, with their sights set upon creating increasingly innovative, highly synchronized business models and solutions to doing business in the 21st century and beyond. Those who will be most successful will not only keep up with the speed at which technology continues to change, but they will align themselves ahead of the curve at all times.

The potential payoff is predicted to be huge. Market Networks will have a massive positive impact on how millions of people work and live, and how hundreds of millions of people buy and sell better services.

Article Produced By
Deb Williams

Writer at Markethive

I am a freelance writer for the Market Network and crypto/blockchain industry. I'm a strong advocate for technology, progress, freedom of speech and I embrace "Change". My background is in Sales, Service & Business Development Consulting, and have trained and coached clients from Front Line through to Management in the Financial Services Industry. I have been owner/operator and developed offline and Online Businesses.

Deb Williams (hodlthrive)

Bitcoin Price Could Go from Bad to Worse’: Bearish Analyst

Bitcoin Price ‘Could Go from Bad to Worse’: Bearish Analyst

   

The most potential use case of bitcoin today is the store of value.

But an analyst thinks otherwise. Stephen Innes, head of Asia Pacific trading at Oanda, a New York-based forex firm, believes that the world’s leading digital currency is due for another drop because it hasn’t provided the world a “significant use-case” yet. The Bitcoin hype, according to Innes, is far ridiculous than the one seen during the Tulip mania bubble.

Since its all-time high at $19,500, bitcoin has plunged more than 80% this year. Since mid-November itself, the digital currency has noted a 48.5% fall owing to specific macroeconomic crypto factors. Just recently, it established a new yearly low near $3,200, which is 83.5% lower than its good days’ peak. “It’s has been a disastrous year for cryptos,” Innes explained, “and by all indication, the current bear market could go from bad to worse with no fundamental or underlying reasons to buy BTC even more so when the only support offered up is a squiggly line on an analyst chart.”

A History Lesson

Either bitcoin cannot be anything. Or, it can be everything.

The digital currency upon its introduction in 2008 posed itself as an alternative payment system that raised its stakes against the popular payment mechanisms. True, bitcoin was much faster, cheaper and totally decentralized than any of its traditional counterparts. But its evolution brought several use cases on the sideways. Sooner, bitcoin was more than a payment mechanism. To some, it was a tradable asset; and to some, it was a currency of underground online marketplaces. The characteristics of bitcoin changed with every user. But, in a larger context, the digital currency remained a multifaceted technology.

Innes is right in pointing out that bitcoin hasn’t offered the world a significant use-case yet, because all succumbed to only one thing: price volatility. Had bitcoin been lesser volatile than it usually is, the digital currency could gain more trust as a payment medium, more so as a store of value. But aren’t we judging it too early, especially when we can always look back at the chapters of other assets that achieved stability only after a considerably long time? Let’s talk about Gold.

In 1971, when the President Nixon government ousted Gold from being the global value standard and replaced it with the US Dollar, the mighty fiat reserve with an infinite supply, the commodity experienced a period of huge volatility. In 1974, the gold bullion rose 73% against the US Dollar but lost 25% of its gains in the very next year. Another instance is rooted in the year 1981 when gold lost 33% of its value after witnessing a 121% pump prior to the fall.

How is bitcoin any different, you decide. The naysayers do not want to define it as a store of value, expecting that it should remain steady to be one. But they shouldn’t forget that older definitions cannot describe the characteristics of newer assets. Bitcoin, for all its technological issues, is still more likely to attain the status of a store of value, given its volatility goes down as people hold it more often than lose it on the first selling sentiment. And, at the same time, its appreciation should slow down after a rapid pump.

That’s how Gold behaved. And that is how bitcoin is acting in its current state. Then again, does Gold have a use case? Only 10% of it was used for industrial purposes. Get more info on this amazing Quora thread.

Article Produced By
CCN
Bitcoin Price News

https://www.ccn.com/bitcoin-price-could-go-from-bad-to-worse-bearish-analyst/

 

Deb Williams (hodlthrive)

ICOs: One Year Later

ICOs: One Year Later

With the sale of digital coins,

start-ups have taken many billions of dollars of capital last year. For the financiers, however, that has by no means paid off according to a study.

In August 2018, Digipulse declared himself a victim of a hypeship, which it was co-fired with. At the end of 2017, the start-up acquired approximately $25 million in an Initial Coin Offering (ICO) through Ethereum blockchain platform to build a secure digital asset inheritance service. But other ICOs were in demand at that time, so the price of Ethereum units shot up. This, in turn, meant that the use of the network became too expensive for Digipulse. So the young company was radically re-thinking: Instead of storing it in a blockchain, data is now classically stored on cloud servers, and those who want to use the service can only pay in dollars instead of using crypto-money. So you can confidently consider the Blockchain plans of Digipulse as failed.

Higher risks with ICOs

Nevertheless, the company is one of the positive exceptions in the ICOs of 2017, because after all, it still exists and has developed a specific product. The majority, on the other hand, sees things differently: The audit firm looked at the 110 largest ICOs in 2017 and found that 71 percent of them had neither a finished product nor a prototype until October 2018.

Also, the value of the digital coins they issue was well below their first market price in the vast majority of cases?—?here Digipulse is no exception. Anyone who would have invested in a portfolio of the examined ICO coins on January 1st, 2018, would have recorded a loss of 66 percent

until October.

“ICO-funded companies seem to be at higher risk due to a number of factors,” the EY experts wrote.

Researchers at Boston College had calculated this summer that investing in ICOs on average yield high returns. But this consideration covered only a short period. As things stand now, the more experience with ICOs, the more disillusionment it gets.

Up and down again

In keeping with this, the ICO hype?—?along with the price losses in most cryptocurrencies?—?seems to be gradually slowing down. Although in the third quarter of 2018 with ICOs still added about 2.4 billion dollars. However, that was only half as much as in the previous quarter and only about a fifth of the volume in the first quarter, which had been at nearly $11.5 billion. In fact, the numbers found by EY are not as bad as they might seem at first sight. 71 percent without a product or prototypes, in turn, means that at least 29 percent of ICOs have already implemented their plans.

Alex Lielacher of the crypto-market research firm Brave New Coin refers to this point. He compares ICOs with “seed funding,” the first start-up financing by venture capitalists?—?in this phase, normal start-ups usually have to offer only speculation and theoretical considerations.

Not unlike other startups

While the number of seed-funded projects in the US has grown rapidly since 2009, there has been little increase in follow-on financing. For Lielacher this shows how difficult it is not just for ICO-funded companies to get from the start-up phase to a marketable product. He points out that according to a rule of thumb from the venture capital industry, around 90 percent of all start-ups financed by it fail. Against this background, the previous success rate of the ICOs examined by EY is no longer so frightening.

The EY experts also point out that many companies have failed in previous technical revolutions. And for those who fared better, it took a while for them to mature enough to be considered an investment for a wide range of investors. In the meantime, according to their forecast, interest in ICO will probably shift from private investors to professionals “who know what downside risks exist and can handle them”.

Article Produced By
Marko Vidrih

Marko Vidrih
I love writing, and that is why I do it. A passion for not only providing the information but for helping people understand.

https://cryptocurrencyhub.io/icos-one-year-later-14f33d1b8196

Deb Williams (hodlthrive)

Even After 30 Billion Invested Most ICOs Are Doomed

Even After $30 Billion Invested Most ICOs Are Doomed

   

In the course of recent years,

initial coin offering (ICO) ventures in the crypto market have raised harvested more than $30 billion. However, most ICO projects have little to display, particularly relating to end-user development, blockchain adoption, and predominantly, general user activity on decentralized frameworks.

5 ICOs that have delivered

A small number of tokens have exhibited success in substantiating clear vision, growth paths, and credible use cases of blockchain innovation that’s advantageous for users.

Binance Coin (BNB),
example, which at present operates as the base cryptocurrency of the Binance exchange, will be widely used to process peer-to-peer trades upon the launch of the Binance decentralized exchange (DEX). Additionally, countless merchants have also as of late started to utilize BNB to receive crypto payments.

WePower (WPR)
based on the blockchain is a Green Energy Trading Platform and is committed to finding solutions to relevant issues of funds access for energy developers and furthermore coordinate venture access for final consumers. The tokens can be used for long-term investments in addition to earning purposes. The company has a well-developed ICO profile and is currently meeting their milestones and roadmap schedule.

Solve.Care (CC)
is rated as the top healthcare platform on the Blockchain by icoSource. Solve.Care boasts 26 years in Healthcare IT and aims to decentralize and ameliorate healthcare administration utilizing blockchain technology. This will improve the care outcome with the help of effective coordination and reduce the enormous global clinical and IT system costs associated with the current healthcare system. The ICO profile meets all technical requirements and is highly rated by experts.

XYO Network (XYO)
is building the world’s first people-powered location network built on blockchain technology. the world’s first decentralized location verification system with more than one million Bluetooth and GPS devices already around the world. With the acquisition of GEO, which provides a protocol that allows anyone to easily distribute and verify Proofs of Location in a decentralized network, XYO is poised to help bring the promise and the benefits of blockchain technology to the real world on a massive and global scale in location-reliant trade markets that generate a staggering $11 trillion in activity.

Markethive (MHV)
built on the Blockchain has positioned itself to be the world’s first social/marketing platform that offers complete privacy, along with total freedom of speech. With over 200 engineers and a hive of portals, hubs, E-commerce and marketing tools, Markethive’s influence in the sphere of entrepreneurs, business owners, commercial artists will rise to prominence. The system is up and running with Infinity Airdrops about to be executed. This is unprecedented in this industry and with its vision to bring universal income and success to all its members, it is set to be the number one Social/Market Network.

Imminent demise for most

While there are a few coins in the crypto market that represent feasible applications of the blockchain, the vast majority of projects have questionable roadmaps and long-term procedures.

As Uber’s Sam Gellman said:

“After $30 billion invested in the past two years in ICOs there still isn’t a single crypto app with a real user base for anything other than speculating on crypto. The BTC price movement is tough, but the lack of real user base for anything they’re investing in is tougher.”

With regulatory obstructions initiated by the U.S. Securities and Exchange Commission (SEC), the ICO ecosystem will turn out to be considerably more troublesome for both innovators and projects. This week, the U.S. SEC impeded two ICO ventures named AirFox and Paragon, portraying their token sales as unregistered security offerings and requesting

the two tokens to refund all of their investors.

“They have also agreed to compensate investors who purchased tokens in the illegal offerings if an investor elects to make a claim. The registration undertakings are designed to ensure that investors receive the type of information they would have received had these issuers complied with the registration provisions of the Securities Act of 1933 (“Securities Act”) prior to the offer and sale of tokens in their respective ICOs.”

The U.S. SEC affirmed that it supports the blockchain and the employment of newly developing technologies. However, the commission said that market contributors must recognize and

abide by local regulations.

“We wish to emphasize, however, that market participants must still adhere to our well-established and well-functioning federal securities law framework when dealing with technological innovations, regardless of whether the securities are issued in certificated form or using new technologies, such as blockchain.”

The significance of Bear Market

2018 bear market will separate worthy ventures from the fallacious and those that endure will be projects that have a definite vision, direction, zealous user base, and an ambitious model. As the capital in the market drops, speculators who recently put resources in every new venture in the market will become more judicious and it will be a real test for token sales without focused methodologies to interest general society. In time, as investors learn to exact due diligence and the market evolves into a more aggressive area, under-achieving projects will inevitably experience a decline in investment opportunities, user activity, and demand.

Article Produced By
Deborah Williams

I am a freelance writer for the Market Network and crypto/blockchain industry. I’m a strong advocate for technology, progress and freedom of speech and I live for a change.

https://zycrypto.com/even-after-30-billion-invested-most-icos-are-doomed/

Deb Williams (hodlthrive)

Does the Fall of 158M Crypto ICO Show Necessity of Strict Regulation?

Does the Fall of $158M Crypto ICO Show Necessity of Strict Regulation?

   

Recently, Sirin Labs, an initial coin offering (ICO) project that raised $158 million

during the bull market of 2017, made the headlines for its controversial pivot from a hardware-based business model to supplying software to mobile phone manufacturers. According to a report released by Bloomberg, nearly a year since the ICO, the company has not been able to generate any profit and its mobile phone called “Finney” was met with underwhelming demand from the market. The project is now facing a serious funding crunch and its capital is set to run out within 6 to 12 months.

Is Strict Regulation Required?

Last year, the project secured a mega-round from investors in the public cryptocurrency market to develop a mobile phone that uses cryptocurrencies as its native currency and allows users to trade and utilize digital assets. The vague business model of the company set out to compete against giants like Samsung, Apple, and Huawei in a highly competitive market.

At $999, the pricing of the mobile phone of Sirin Labs is right up there with Samsung’s Galaxy series and some of Huawei’s latest mobile phones that are considered to have the best specifications in the mobile phone market. Sirin Labs responded to the Bloomberg report stating that the Google Pixel camera module budget cost around $200 million, implying that the budget was not enough to develop a proper mobile phone.

However, the company could have adjusted to the initial capital it raised during its ICO and determined that the integration of cryptocurrencies is simply not enough to compete in the mobile phone market. The company’s entire business model can also be at risk of becoming redundant if a major mobile phone maker directly integrates cryptocurrencies into its models, and HTC has actually done it last month.

The company said:

“SIRIN LABS raised a little over 200,000 Ether, which is currently approximately $16m. We managed our risk efficiently by converting enough Ether to develop an amazing phone (for example, the Google Pixel camera module budget cost around $200 million to develop). I believe we have enough money to make SIRIN LABS a profitable company, even in today’s market, even though our task is more challenging these days, unfortunately.”

Individual investors, given the state of the market in 2017 wherein the valuation of every cryptocurrency and ICO project was rising through the roof, put in a substantial amount of money in projects like Sirin Labs that established vague and unrealistic business models. Even with the pivot, if it intends to provide software to mobile phone manufacturers, then it is competing with Android and Google, which supplies every major mobile phone brand in the market.

ICOs are struggling to find relevance in the market and the problem that Sirin Labs is currently dealing with is not exclusive to the project. Large-scale companies like ConsenSys have realigned their vision and long-term strategy to focus on delivering products that can realistically be adopted by the mainstream.

ICO Regulation

Regulation cannot force investors to make more intelligent investment decisions, as investors lose out in strictly regulated markets like the stock and real estate markets. But, in some regions like Japan and South Korea, the government has started to restrict ICOs to institutional and accredited investors that have the means to properly evaluate the vision, business model, and scope of a project before engaging in a large funding round.

Article Produced By
Blockchain News

https://www.ccn.com/does-the-fall-of-158m-crypto-ico-show-necessity-of-strict-regulation/

Deb Williams (hodlthrive)

Bitcoin Mining Industry Under Considerable Stress’ 13 Million Devices Switched Off

Bitcoin Mining Industry ‘Under Considerable Stress,’ 1.3 Million Devices Switched Off

   

For much of the year, the bitcoin mining industry appeared to be impervious

to the crypto market downturn, as the flagship cryptocurrency’s hash rate continued to climb even as the BTC price halved — and then halved again. In recent weeks, however, cracks have begun to form in this sector as well.

Bitcoin Hash Rate Drops as Miners Turn off Older Devices

Earlier this month, Bitcoin network difficulty, which adjusts dynamically every 2,016 blocks (a roughly two-week interval) in response to hash rate fluctuations, fell by 15.1 percent — its second-largest drop in history and the greatest since Oct. 2011. Just one period earlier, BTC difficulty declined by 7.4 percent, which was the most significant drop in nearly six years. While this does not, as some bears have suggested, mean that bitcoin has begun a death march, it does demonstrate the extent to which the downturn has begun to put the squeeze on miners with higher costs and thinner profit margins, many of whom had anticipated a crypto market that would look very different heading into 2019.

According to BitMEX Research, the Bitcoin hash rate has declined by more than 31 percent since the beginning of November, which is the equivalent of 1.3 million Antminer S9 miners being switched off completely. CCN previously reported that while miner overhead varies wildly based on the size of the operation, energy costs, and other factors, the market decline had hastened the obsolescence of older miner models such as the Antminer S7, which for most users are now little more than expensive paperweights.

Miner Revenue Falling Faster Than Bitcoin Price

Notably, the recent market sell-off has hurt miners even more than ordinary investors. BitMEX Research estimates that cumulative bitcoin mining revenue has declined to $6 million per day at the start of December from $13 million at the start of November, outpacing the bitcoin price’s already-steep decline.” The reason for this is that because network difficulty adjusts at set intervals rather than in real time, a hash rate drop will reduce the number of found blocks until the beginning of the next difficulty adjustment.

As the report explained:

“In the six-day period ending 3rd December, 21.8% fewer blocks than the expected 144 per day were found, as miners left the network before the difficulty adjusted, and as a result, fewer blocks were found. Therefore in the short term, there was a 21.8% fall in mining incentives on top of the impact of the declining price.”

At this point, BitMEX Research estimates that almost all cryptocurrency miners — regardless of scale and overhead — are operating at a loss, though some may have hedged profits or at least trimmed losses by shorting the bitcoin price throughout the year.

Not a ‘Death Spiral’

According to some analysts, this likely means that Bitcoin has entered the outer ring of a “death spiral,” wherein it endures a vicious cycle of miners turning off their machines before the difficulty can adjust lower, preventing the network from processing blocks at regular, 10-minute intervals and further prolonging the interval between difficulty adjustments. Thankfully, as Andreas Antonopoulos recently explained, these ominous predictions fail to account for the fact that most miners are heavily invested in the cryptocurrency industry and thus operate with a long-term perspective that recognizes they may have to temporarily mine at a loss in pursuit of greater profits in the future.

“Part of the reason that’s unlikely to happen is that miners have a much more long-term perspective, meaning that they have existing investments in equipment and they usually purchase electricity on long-term plans, they don’t pay it by the week,” he said. “And therefore, if they have to wait to become profitable another three months and they have the equipment in place, they’re not turning it off.” Consequently, the mining industry’s current struggles shouldn’t have any long-term impact on Bitcoin itself, though that doesn’t make things any easier for the individual cryptocurrency mining firms that must navigate this increasingly rocky landscape.

Article Produced By
Bitcoin Analysis

https://www.ccn.com/bitcoin-mining-industry-under-considerable-stress-1-3-million-devices-switched-off/

Deb Williams (hodlthrive)